Digital Business & Media Leader
UmairWolid
With close to 20 years of experience in digital marketing, media, and platform partnerships, Umair has helped businesses and publishers navigate the evolving digital landscape.
Umair Wolid 2025
Digital Business & Media Leader
With close to 20 years of experience in digital marketing, media, and platform partnerships, Umair has helped businesses and publishers navigate the evolving digital landscape.
Umair Wolid 2025
Leads Meta's managed agency operations across Sri Lanka, Bangladesh, and Nepal. Directly responsible for advertising revenue, market adoption, and enterprise client growth. Also oversees TikTok partnership in Sri Lanka.
Co founded Sri Lanka's leading English digital news platform reaching 1.5M monthly readers. Oversees digital transformation, monetisation strategy, and product innovation across Wire Digital's portfolio Newswire, Cricwire, Yamu, Travelwire, and Eduwire.
Led national initiatives to advance digital literacy, shape industry policy, and expand professional participation. Hosted Sri Lanka's largest digital marketing summit and strengthened the association's long term sustainability.
A recognised regional voice on digital marketing, media transformation, and platform growth. Speaks regularly at industry conferences on audience monetisation, social media strategy, and emerging market dynamics.
WAN IFRA Digital Media India Jun 2026
Recognised among Asia-Pacific's most influential marketing and communications professionals under 40 for regional platform building, market development, and impact across South Asia's digital media ecosystem.
Echelon
Umair Wolid shares the journey of Roar Global and its strategy to transform the digital media landscape across APAC with hyperlocal market expertise and platform partnerships.
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Daily FT
Roar Global announces the next phase of its South Asian regional expansion, deepening investments in Bangladesh and entering a new exclusive market partnership in Nepal.
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Newswire
Newswire Co-Founder Umair Wolid represents the platform at WAN-IFRA Digital Media Asia 2025 in Malaysia, sharing the publication's journey and digital media strategy on the global stage.
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Daily FT
DMASL President Umair Wolid engages with Sri Lanka's President to discuss how Budget 2024 will shape the digital marketing industry and outline key policy recommendations.
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Daily FT
The Digital Marketing Association of Sri Lanka unveils its new Executive Committee and reappoints Umair Wolid as President, continuing his leadership of the industry body.
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Daily FT
DMASL President Umair Wolid meets Minister Harin Fernando to discuss leveraging digital marketing to revive Sri Lanka's tourism sector and drive economic recovery.
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DMASL Digital Summit 2023
Umair Wolid is a regional digital leader with close to 20 years of experience spanning digital marketing, media transformation, and platform growth across South Asia.
He is the Co Founder of Newswire, Sri Lanka's leading English digital news platform, where he has been instrumental in redefining how news is consumed and monetised in Sri Lanka. His focus on digital transformation and media innovation has positioned Newswire as a key player in the country's media landscape.
As Chief Marketing Officer at Roar Global, Umair leads Meta's regional operations under the Meta Managed Agency Partner model, overseeing markets in Sri Lanka, Bangladesh, and Nepal. He is directly responsible for Meta's advertising revenue and strategic growth across these territories, while also managing TikTok partnerships in Sri Lanka.
Umair served as President of the Digital Marketing Association of Sri Lanka (DMASL) from 2022 to 2024, where he led national initiatives to improve digital literacy, shape policy dialogue, and expand industry participation. Under his leadership, DMASL hosted Sri Lanka's largest digital marketing summit.
Recognised for his regional impact and commitment to innovation, Umair was named to Campaign Asia's 40 Under 40 in 2025.